Ad Specs

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Email Marketing Guidelines

STAND ALONE ADVERTISER EMAILS

  • Email creative is due 5-7 days prior to email deployment
  • All creative needs to be submitted with HTML or PDF accompanied by a txt/doc file (see guidelines below)
  • Client provides Subject Line (see guideline below)
  • All creastive must be accompanied by a seed/proof list
  • Email creative should be submitted to [email protected]

HTML EMAIL FORMAT

TECHNICAL SPECIFICATIONS
  • Format HTML
  • Maximum file size: 200KB (html +images)
  • Recommended width: 500-700px
  • Recommended height: 500-1000px
  • Use inline-CSS only
  • All the content must reside BETWEEN <body> and </body>
  • Some email clients purge everthing outside of <body> tag, including the attributes defined in <body> tag.
  • Image formats allowed: GIF or JPEG only
  • All the graphics used must be 72dpi
  • Text Maximum 300 words

TEXT EMAIL FORMAT

TECHNICAL SPECIFICATIONS
  • URL's must be on their own line
  • Copy limited to 250 words

GUIDELINES

SUBJECT LINE
  • Maximum 80 Characters
  • Most important words should appear in the first 5-7 words
  • HTML not allowed in the subject line
CODING NOT ALLOWED
  • Background images
  • Nested background colors
  • Flash, or other plugins
  • Javascript
  • Animated GIF
  • PNG, BMP, TIFF, and any other formats besides GIF or JPEG
  • <object>, <embed>, <form>, <style>, <script> tags
  • CSS floats, CSS positioning