Ad Specs

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Ad Guidelines & Policies

Thank you for your interest in F&I and Showroom.  Below are our 2013 rates for our PRINT edition. Please contact us directly to allow us to create a custom quote that suits your specific marketing needs.

 

David Gesualdo

direct: (727) 947-4027

fax: (310) 388-6061

email: [email protected]

Download a copy of our 2011 media kit and editorial calendar.

 

FREQUENCY DISCOUNTS

Frequency rate is earned by the number of separate advertisements used within a contract year. Different size units may be used to earn this rate.   

 

4-COLOR RATES

(Issued November 1, 2010, effective January 1, 2011)

For special positions, inserts, or specialty advertising, contact publisher. Agency commission rate is 15%.

 

  14X

  7X

   1X

full page

$7115

$7720

 $8175

1/2-page

$5095

$5875

 $6450

1/3-page

$4335

$4465

 $4760

1/4-page

$3745

$3950

 $4140

 

 

 

 

 

 

 

 

3. CONTRACT RATES:  Rates are based on the total space contracted for IN ADVANCE AND IN WRITING, and used within one year (9 issues) from date of first insertion. Multiple units of space in 1 issue may be used to earn frequency discounts. Two-page spreads are counted as 2 units. Unfilled contracts will be short-rated to next higher frequency rate. Rate increases subject to 30-day advance written notice. Payment must be in U.S. dollars.

 

4. COMMISSION & CASH DISCOUNTS: Agency commission - 15%; 11⁄2% interest per month after 30 days.

 

5. SPECIAL POSITION RATES: A limited number of preferred positions other than covers are available; conditions and rates on request. 90 days for cancellation. Cover 2:  15% of B&W page rate.  Cover 3:  10% of B&W page rate.  Cover 4:  20%

 

6. INSERTS: Furnished complete by advertisers and not requiring back-up, two-page insert (one sheet, printed both sides) at black and white spread rates. First additional page at 75% black and white rate, thereafter at 50% black and white rate. Back-up charges $200 additional per page. Gatefolds/Dutch Door must be quoted by publisher. Agency commission not granted on tip-in or back-up charges. Reply post card inserts (less than 1⁄2 page in size) may be used only with full page or larger advertisements; billed at 1⁄2 page black and white rate. Maximum paper weight 100-lb. text weight, minimum 70-lb. text weight. Before ordering printing, advertiser should check with Production Manager to determine quantity, mechanical requirements, shipping instructions and tip-in charges.

 

7. MECHANICAL REQUIREMENTS

 

  Space unit

Width X Depth

2-page spread

15 inches X 10 inches

full page

7 inches X 10 inches

2/3 vertical

4 9/16-inches X 10 inches

1/2-island

4 9/16-inches X 7 inches

1/2 horizontal

7 inches X 4 7/8-inches

1/2 vertical

3 3/8 inches X 10 inches

1/3 square

4 9/16 inches X 4 7/8-inches

1/3 vertical

2 3/16-inches X 10 inches

1/4 vertical

3 3/8-inches X 4 7/8-inches

 

 

Trim size
Display ad pages trim to 7-7/8” x 10-3/4”. Binding is saddle stitched.  Allow 1/8” for head trim.

Bleed Full page or less ............................................................ $200
Note: no charge for bleed on four-color ads; no charge for gutter bleed on full-page spread ads.

Bleed Size Single-page bleed .........................................8-1/8” x 11”
Spread bleed .................................................................16-1/4” x 11”
Vital parts of copy and layout should be kept at least 1/4” distance from the gutter and top, outside and bottom edges.

BLEED: Full page or less: $150. Note: no charge for bleed on four color ads; no charge for gutter bleed on full page spread ads.

 

8) INSERTS: Furnished complete by advertisers and not requiring back-up, two-page insert (one sheet, printed both sides) at black and white spread rates. First additional page at 75% black and white rate, thereafter at 50% black and white rate. Back-up charges $200 additional per page. Gate Folds/Dutch Door must be quoted by publisher. Agency commission not granted on tip-in or back-up charges. Reply post card inserts (less than 1/2 page in size) may be used only with full page or larger advertisements; billed at 1/2 page black and white rate. Maximum paper weight 100 lb. text weight, minimum 70 lb. text weight. Before ordering printing, advertisers should contact their production manager to determine quantity, size specs, mechanical requirements, shipping instructions and tip-in charges.


9) DIGITAL AD PRODUCTION REQUIREMENTS:

Download complete Digital Ad Specifications for print here.

All ad materials and production questions can be addressed to:
 

F&I and Showroom

Brian Peach – E-Media and Print Production Manager

3520 Challenger Street, Torrance, CA 90503

PH: (310) 533-2548 • Fax: (310) 533-2503

Email: [email protected]

 


10) DIGITAL SUBMISSIONS FOR ADVERTISERS (PRINT EDITION):
AD PORTAL (SEND MY AD): PDF ONLY. AD PORTAL CANNOT ACCEPT COMPRESSED FILES.
Photoshop files saved as PDFs are acceptable, but must be set to bleed size. When uploading, select the size for Photoshop PDF’s. New advertisers, click link https://bbm.sendmyad.com and create an account. Existing advertisers, log-in and follow upload instructions. If you are unable to use our ad portal system (Send My Ad), please contact Production Manager for further instructions.

 

12) DIGITAL SUBMISSIONS FOR ADVERTISERS (DIGITAL EDITION)
Digital editions cannot accept rasterized PDFs. PDFs must be 1st generation. All web/URLs must contain active links.

 

13) STANDING MATERIALS: Ad material will be retained in storage for 12 months following use and then destroyed unless instructed otherwise by the advertiser or agency.

 

14) CLOSING DATES: Published 14 times annually, with the following closing dates and material due dates:

January 11/29 12/6
NADA Issue 12/14 12/21
February 12/29 2/3
March 1/27 2/3
April 2/28 3/7
May 3/28 4/4
June 4/28 5/5
July 5/27 6/6
August 6/29 7/7
F&I Conference issue 8/1 8/8
September 8/1 8/8
October 8/29 9/6
November 9/30 10/7
December 10/27 11/3

 

 

15) GENERAL: Publisher reserves the right to reject any advertising that, in the sole discretion of the publisher, does not conform to publication standards. Publisher reserves the right to place the word “advertisement” on copy that, in its opinion, closely resembles editorial matter.


Advertisers will be short-rated if, within a 12-month period from the date of fi rst insertion, they do not use the amount of space upon which their billings have been based.

 

Publisher is not bound by conditions appearing on contracts, insertion orders or instructions from any agency or advertiser that conflict with the terms listed herein. Only written instructions including those on contracts and insertion orders, agreed to in writing by the publisher, are binding.


POSITIONING REQUESTS:
Positioning of advertisements is at the discretion of the Publisher. Position requests other than those specified in the rate card with an additional charge are valid only with the written acceptance of the publisher.

 

PUBLISHER’S LIABILITY: Advertisers and their agencies assume liability for advertisement and agree to indemnify the Publisher from any loss or claim based upon the subject matter (including text, images, and illustrations), representations, trademark or copyright of submitted advertisements. Publisher’s liability for any error will not exceed the cost of the space occupied by the error. Publisher cannot be held liable for circumstances beyond its control affecting production or delivery.


SEQUENTIAL LIABILITY: Publisher holds advertiser and/or its advertising agency jointly and severally liable for payment due to publisher. This applies even when a sequential liability clause is included in a submitted contract or insertion order.


INVOICES, CREDIT & CONDITIONS: Our invoices are NET 30 Days on approved credit for all services, payable in US dollars. Marketplace/Classified advertising: payment is required in advance – VISA, MasterCard, and Amex accepted. New advertisers and agencies may be required to prepay their fi rst insertion and submit a credit application. Extension of credit is subject to approval of our Credit Department. Payments received will be credited to the oldest outstanding balance.